The idea of promoting Thorth in the place of bath towel took birth at Invis Multimedia Pvt Ltd. Invis Multimedia submitted the concept before Kerala Development and Innovation Strategic Council and they accepted it.
Thorth was found to be an effective solution in reducing the amount of water used for cotton cultivation and washing.
Agriculture and Ecosystem Management Group, an NGO working in water conservation, and Culture Shoppe Pvt Ltd., a company working in the conservation of cultural diversity and bio diversity, have joined hands with Invis Multimedia for the implementation of this project
In association with
Project Implemented by